What's New

Discover the latest arrivals at Xciter, including newly launched running shoes, training footwear, performance apparel and sport sunglasses from HOKA, On, Altra and D'Arcs. This collection is refreshed as new products land so you can find the newest performance gear in one place.

For deeper model comparisons, explore our road running shoes, trail running shoes, running apparel and performance sunglasses.

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13 products
  • Altra Experience Flow 2 Men’s Running Shoes - White Lime side view
    Altra Experience Flow 2 Men’s Running Shoes - White Lime angle view
    New
    Altra Experience Flow 2 Men’s Running Shoes
    R 2,599.00
    R 2,599.00
  • On Cloudrunner 3 men's road running shoes in Glacier | Alloy
    On Cloudrunner 3 men's road running shoes in Glacier | Alloy
    New
    On Cloudrunner 3 Men’s Running Shoes
    R 3,349.00
    R 3,349.00
  • D'Arcs Vantage II Sport Sunglasses – Crystal / Blue Revo Photochromic
    D'Arcs Vantage II Sport Sunglasses – Crystal / Red Revo Photochromic
    New
    D'Arcs Vantage II Sport Sunglasses
    R 1,299.00
    R 1,299.00
  • On Focus Tech Men's Hoodie
    On Focus Tech Men’s Hoodie
    New
    On Focus Tech Men’s Hoodie
    R 3,299.00
    R 3,299.00
  • On Focus Tech Men's Sweatpants in Agave
    On Focus Tech Men’s Sweatpants Agave - side view
    New
    On Focus Tech Men’s Sweatpants
    R 2,699.00
    R 2,699.00
  • On Focus Tech Women's Sweatpants in Black
    On Focus Tech Women's Sweatpants Black - rear view
    New
    On Focus Tech Women's Sweatpants
    R 2,699.00
    R 2,699.00
  • On Cloud X 5 Men's Training Shoe
    On Cloud X 5 Men's Training Shoe
    New
    On Cloud X 5 Men's Training Shoe
    R 3,649.00
    R 3,649.00
  • Hoka Arahi 9 Wide Men's Stability Road Running Shoe – Black/White – Lateral Side View
    Hoka Arahi 9 Wide Men's Stability Road Running Shoe – Black/White – Top View showing Engineered Mesh Upper
    New
    HOKA Arahi 9 Men’s Wide Running Shoes
    R 3,199.00
    R 3,199.00
  • Hoka Clifton 11 Wide Women's Road Running Shoe – Black/White – Lateral Side View
    Hoka Clifton 11 Wide Women's Road Running Shoe – Black/White – Top View showing Engineered Mesh Upper
    New
    HOKA Clifton 11 Women’s Wide Running Shoes
    R 3,199.00
    R 3,199.00
  • HOKA Challenger 8 Men’s Trail Running Shoes – Stardust / Virtual Blue – Lateral View
    HOKA Challenger 8 Men’s Trail Running Shoes – Stardust / Virtual Blue – Top View
    New
    HOKA Challenger 8 Men’s Trail Running Shoes
    R 3,199.00
    R 3,199.00
  • HOKA Challenger 8 Women’s Trail Running Shoes – Black / Pink Opal – Lateral View
    HOKA Challenger 8 Women’s Trail Running Shoes – Black / Pink Opal – Top View
    New
    HOKA Challenger 8 Women’s Trail Running Shoes
    R 3,199.00
    R 3,199.00
  • HOKA Clifton Pro Women’s Running Shoes – Cosmic Grey / Neon Yuzu – Lateral View
    HOKA Clifton Pro Women’s Running Shoes – Cosmic Grey / Neon Yuzu – Top View
    New
    HOKA Clifton Pro Women’s Running Shoes
    R 3,499.00
    R 3,499.00
  • Hoka Clifton 11 Wide Men's Road Running Shoe – Frost/Black – Lateral Side View
    Hoka Clifton 11 Wide Men's Road Running Shoe – Frost/Black – Top View
    New
    Hoka Clifton 11 Men's Wide Road Running Shoe
    R 3,199.00
    R 3,199.00

Latest Arrivals at Xciter

The What's New collection brings together recent additions to the Xciter range across running shoes, training footwear, performance apparel, sunglasses and other specialist categories. It is a merchandising collection rather than a promise that every item is a newly released global model.

Use this page to discover products that have recently arrived at Xciter, then visit the relevant road running, trail running, apparel or sunglasses collection when you want to compare a wider range within that category.

Frequently Asked Questions

  • What does the What's New collection include?

    It brings together recent arrivals at Xciter across categories such as running shoes, training footwear, performance apparel and sport sunglasses.

  • How often is the What's New collection updated?

    The collection is refreshed as relevant new products are added to the Xciter range, so the selection changes over time as launches and new stock arrive.

  • Are all products in What's New brand-new global releases?

    Not necessarily. The collection is designed around recent arrivals and newly added products at Xciter; some may be new model launches while others may be products newly introduced to our assortment.