{"title":"Maurten","description":"\u003ch2\u003eScience-First Fuel for Serious Athletes\u003c\/h2\u003e\u003cp\u003eMaurten is the sports nutrition brand that changed how elite athletes fuel. Built on peer-reviewed science and used at the world's biggest races — Boston, Berlin, Chicago, Ironman, and the T100 World Series — Maurten's products are trusted by professionals and age-groupers alike who refuse to compromise on performance or gut health.\u003c\/p\u003e\u003ch2\u003eHydrogel Technology: The Innovation Behind the Brand\u003c\/h2\u003e\u003cp\u003eEvery Maurten product is built on patented \u003cstrong\u003eHydrogel Technology\u003c\/strong\u003e. When consumed, the formula transforms into a gel-like matrix in the stomach, encapsulating carbohydrates (and caffeine, where applicable) and transporting them efficiently for rapid absorption. The result is consistent energy delivery with significantly reduced gastrointestinal distress — even at race pace.\u003c\/p\u003e\u003ch2\u003eA Modular Fuelling System\u003c\/h2\u003e\u003cp\u003eMaurten's range is designed to work together. Each product is calibrated around the same carbohydrate units, making it easy to calculate and hit your hourly carb targets across any combination of formats:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDrink Mix 160\u003c\/strong\u003e — 40g carbs per 500ml, for longer lower-intensity efforts\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDrink Mix 320\u003c\/strong\u003e — 80g carbs per 500ml, for high-intensity training and racing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGel 100\u003c\/strong\u003e — 25g carbs, the world's most trusted race gel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGel 100 CAF 100\u003c\/strong\u003e — 25g carbs + 100mg caffeine, for strategic late-race deployment\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSolid 160\u003c\/strong\u003e — 40g carbs in an oat and rice bar, for texture variety and preloading\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eClean. Simple. Effective.\u003c\/h2\u003e\u003cp\u003eNo artificial colours. No flavours. No preservatives. Just the fewest, cleanest ingredients needed to fuel performance — so your body can focus on the work, not on processing what you've eaten.\u003c\/p\u003e","products":[{"product_id":"maurten-drink-mix-160","title":"Maurten Drink Mix 160 | Hydrogel Carbohydrate Fuel","description":"\u003ch2\u003eRace-Proven Carbohydrate Fuel for Endurance Athletes\u003c\/h2\u003e\n\u003cp\u003eMaurten Drink Mix 160 delivers \u003cstrong\u003e40g of carbohydrates per 500ml\u003c\/strong\u003e — precisely formulated to keep you fuelled through longer training sessions and race day efforts without the gut issues that derail performance.\u003c\/p\u003e\n\u003ch2\u003eWhy Hydrogel Technology Changes Everything\u003c\/h2\u003e\n\u003cp\u003eTraditional carbohydrate drinks can cause gastrointestinal distress at high intensities. Maurten's patented \u003cstrong\u003eHydrogel Technology\u003c\/strong\u003e encapsulates the carbohydrates in a gel-like matrix, allowing them to pass through the stomach quickly and be absorbed efficiently — so your gut stays calm while your legs keep moving.\u003c\/p\u003e\n\u003ch2\u003eDesigned for Longer, Lower-Intensity Efforts\u003c\/h2\u003e\n\u003cp\u003eDrink Mix 160 is built for the sustained efforts where consistent fuelling matters most — marathon training runs, long rides, and endurance races. Pair it with the full Maurten 160 range to build a precise, easy-to-calculate fuelling strategy and hit your target carbohydrate intake per hour.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e40g carbohydrates per 500ml serving\u003c\/li\u003e\n\u003cli\u003eHydrogel Technology for reduced GI distress\u003c\/li\u003e\n\u003cli\u003eNo artificial colours, preservatives, or flavours\u003c\/li\u003e\n\u003cli\u003eTrusted by elite athletes worldwide\u003c\/li\u003e\n\u003cli\u003eSeamlessly integrates into the Maurten fuelling ecosystem\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eDissolve one sachet in 500ml of water. Consume during training or racing as part of your planned fuelling strategy. Combine with Maurten Gel 100 for higher-intensity segments.\u003c\/p\u003e","brand":"Maurten","offers":[{"title":"Default Title","offer_id":53278999609528,"sku":"29978","price":50.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0023\/1109\/4336\/files\/lnmo8p68.png?v=1775681704"},{"product_id":"maurten-drink-mix-320","title":"Maurten Drink Mix 320 | High-Carb Hydrogel Fuel for Racing","description":"\u003ch2\u003e80g of Carbohydrates. One Bottle. Race-Ready Fuel.\u003c\/h2\u003e\u003cp\u003eMaurten Drink Mix 320 is built for athletes who push hard. With \u003cstrong\u003e80g of carbohydrates per 500ml\u003c\/strong\u003e, it delivers double the fuel density of Drink Mix 160 — engineered specifically for high-intensity training and race-day efforts where every gram of carbohydrate counts.\u003c\/p\u003e\u003ch2\u003eHydrogel Technology: Fuel Without the Gut Issues\u003c\/h2\u003e\u003cp\u003eAt high intensities, the gut is under stress. Traditional carbohydrate drinks can cause bloating, nausea, and that dreaded sloshing sensation. Maurten's patented \u003cstrong\u003eHydrogel Technology\u003c\/strong\u003e transforms the drink into a gel-like matrix upon contact with stomach acid — encapsulating the carbohydrates and transporting them efficiently through the stomach for rapid absorption. The result: \u003cem\u003etrust your gut\u003c\/em\u003e, even at race pace.\u003c\/p\u003e\u003ch2\u003eDesigned for High-Intensity Efforts\u003c\/h2\u003e\u003cp\u003eWhether you're targeting a marathon PB, a hard century ride, or a triathlon finish, Drink Mix 320 gives you the carbohydrate density to sustain peak output. It's the go-to choice when you need maximum fuel in minimum volume.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e80g carbohydrates per 500ml — double the density of Drink Mix 160\u003c\/li\u003e\n\u003cli\u003eHydrogel Technology reduces GI distress at high intensities\u003c\/li\u003e\n\u003cli\u003eMinimises stomach sloshing during intense exercise\u003c\/li\u003e\n\u003cli\u003eNo artificial colours, preservatives, or flavours\u003c\/li\u003e\n\u003cli\u003eUsed by elite marathon runners and triathletes worldwide\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eDissolve one sachet in 500ml of water and consume during high-intensity training or racing. For longer efforts, pair with Maurten Drink Mix 160 or Gel 100 to dial in your hourly carbohydrate target.\u003c\/p\u003e","brand":"Maurten","offers":[{"title":"Default Title","offer_id":53278999740600,"sku":"29979","price":75.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0023\/1109\/4336\/files\/2byfyqzj.png?v=1775682184"},{"product_id":"maurten-gel-100","title":"Maurten Gel 100 | Hydrogel Energy Gel for Racing \u0026 Training","description":"\u003ch2\u003eThe Gel That Pros Trust. Built for Every Athlete.\u003c\/h2\u003e\u003cp\u003eMaurten Gel 100 is the energy gel used at the world's biggest races — Boston, Berlin, Chicago, Ironman, and beyond. With \u003cstrong\u003e25g of carbohydrates\u003c\/strong\u003e packed into a firm, easy-to-consume sachet, it's engineered to fuel high-intensity efforts without the gut issues that sideline performance.\u003c\/p\u003e\u003ch2\u003eHydrogel Technology: Smarter Fuel Delivery\u003c\/h2\u003e\u003cp\u003eUnlike syrupy gels that sit heavy in the stomach, Maurten Gel 100 uses patented \u003cstrong\u003eHydrogel Technology\u003c\/strong\u003e to encapsulate carbohydrates in a gel-like matrix. Upon contact with stomach acid, it forms a hydrogel that carries fuel efficiently through the stomach for rapid absorption — so you get the energy without the nausea, bloating, or cramping.\u003c\/p\u003e\u003ch2\u003eRemarkably Simple Ingredients\u003c\/h2\u003e\u003cp\u003eJust \u003cstrong\u003e6 ingredients\u003c\/strong\u003e. No artificial colours. No flavours. No preservatives. The carbohydrates are delivered in a \u003cstrong\u003e0.8:1 fructose-to-glucose ratio\u003c\/strong\u003e — a scientifically optimised blend that maximises absorption and minimises GI stress at race pace.\u003c\/p\u003e\u003ch2\u003eFirm Texture. Easy to Take. Even at Full Gas.\u003c\/h2\u003e\u003cp\u003eThe unique firm structure — not a runny syrup — makes Gel 100 easier to handle and consume mid-effort. No mess, no fumbling, no wasted fuel. Just clean, consistent energy when you need it most.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e25g carbohydrates per sachet in an optimised fructose:glucose ratio\u003c\/li\u003e\n\u003cli\u003eHydrogel Technology for reduced GI distress at high intensities\u003c\/li\u003e\n\u003cli\u003eOnly 6 ingredients — no colours, flavours, or preservatives\u003c\/li\u003e\n\u003cli\u003eFirm texture for easy consumption during racing\u003c\/li\u003e\n\u003cli\u003eOfficial on-course fuel at Boston, Berlin, Chicago, Ironman \u0026amp; more\u003c\/li\u003e\n\u003cli\u003eTrusted by elite pros and age-groupers alike\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eTake one sachet during training or racing. For high-intensity efforts, consume every 20–30 minutes alongside water. Pair with Maurten Drink Mix 160 or 320 to build a complete, calculated fuelling strategy.\u003c\/p\u003e","brand":"Maurten","offers":[{"title":"Default Title","offer_id":53278999969976,"sku":"29977","price":75.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0023\/1109\/4336\/files\/gdcwotmq.png?v=1775682624"},{"product_id":"maurten-gel-100-caf-100","title":"Maurten Gel 100 CAF 100 | Caffeine Energy Gel for Racing","description":"\u003ch2\u003e25g Carbs. 100mg Caffeine. One Decisive Gel.\u003c\/h2\u003e\u003cp\u003eMaurten Gel 100 CAF 100 is the caffeinated version of the world's most trusted race gel. It combines \u003cstrong\u003e25g of carbohydrates\u003c\/strong\u003e with a potent \u003cstrong\u003e100mg of caffeine\u003c\/strong\u003e — all encapsulated in patented Hydrogel Technology — to deliver a sharp mental and physical edge exactly when you need it most.\u003c\/p\u003e\u003ch2\u003eCaffeine + Hydrogel: A Smarter Combination\u003c\/h2\u003e\u003cp\u003eCaffeine is one of the most performance-proven legal ergogenic aids in sport. But timing and delivery matter. In Gel 100 CAF 100, both the carbohydrates \u003cem\u003eand\u003c\/em\u003e the caffeine are encapsulated in Maurten's \u003cstrong\u003eHydrogel matrix\u003c\/strong\u003e, which forms upon contact with stomach acid. This means faster, more consistent absorption — and far less risk of the GI distress that can derail a race when you're already deep in the hurt locker.\u003c\/p\u003e\u003ch2\u003eStrategically Deploy It. Don't Just Sip It.\u003c\/h2\u003e\u003cp\u003eWith 100mg of caffeine per sachet, this isn't a gel you take every 20 minutes. Elite athletes and coaches recommend using it strategically — in the final third of a race, at a key climb, or when mental fatigue starts to creep in. Pair it with Maurten Gel 100 (no caffeine) for the earlier stages of your fuelling plan.\u003c\/p\u003e\u003ch2\u003eRemarkably Clean. Remarkably Effective.\u003c\/h2\u003e\u003cp\u003eJust \u003cstrong\u003e7 ingredients\u003c\/strong\u003e. No artificial colours, flavours, or preservatives. The same firm, easy-to-handle texture as Gel 100 — no syrupy mess, even at full race pace.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e25g carbohydrates in an optimised 0.8:1 fructose:glucose ratio\u003c\/li\u003e\n\u003cli\u003e100mg caffeine per sachet for a proven performance boost\u003c\/li\u003e\n\u003cli\u003eHydrogel Technology encapsulates both carbs and caffeine for reduced GI distress\u003c\/li\u003e\n\u003cli\u003eOnly 7 ingredients — no colours, flavours, or preservatives\u003c\/li\u003e\n\u003cli\u003eFirm texture for easy consumption mid-effort\u003c\/li\u003e\n\u003cli\u003eIdeal for strategic use in the final stages of racing\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eUse strategically during the latter stages of training or racing — typically the final 30–45 minutes of a hard effort. Combine with Maurten Gel 100 (caffeine-free) for earlier fuelling, and Drink Mix 160 or 320 for a complete race-day nutrition plan. Avoid taking multiple caffeinated gels in quick succession.\u003c\/p\u003e","brand":"Maurten","offers":[{"title":"Default Title","offer_id":53279000395960,"sku":"29976","price":85.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0023\/1109\/4336\/files\/8eb01vry_7a02068a-d660-43d1-8d6d-b60bdc390e22.png?v=1775683244"},{"product_id":"maurten-solid-160-basic","title":"Maurten Solid 160 | Oat \u0026 Rice Energy Bar for Endurance Athletes","description":"\u003ch2\u003eReal Food Fuel. 40g of Carbs. Built for the In-Between.\u003c\/h2\u003e\u003cp\u003eMaurten Solid 160 is the bar that fits every moment of the athlete's day — the pre-race preload, the trail-side break, the drive home from a long session. Made from \u003cstrong\u003eoats and rice\u003c\/strong\u003e, it delivers \u003cstrong\u003e40g of carbohydrates\u003c\/strong\u003e in a satisfying, chewable format that gives your gut a welcome texture reset from gels and drinks.\u003c\/p\u003e\u003ch2\u003ePart of the Maurten Modular Fuelling System\u003c\/h2\u003e\u003cp\u003eSolid 160 contains exactly \u003cstrong\u003e40g of carbohydrates\u003c\/strong\u003e — the same as Gel 100 (×1.6) and Drink Mix 160. That's by design. Maurten's modular system means you can mix and match fuel formats across training and racing while keeping your carbohydrate maths simple. No guesswork. No recalculating mid-run.\u003c\/p\u003e\u003ch2\u003ePre-Cut for Precision. Eat Half or All.\u003c\/h2\u003e\u003cp\u003eThe bar is pre-cut down the middle — each half contains exactly \u003cstrong\u003e20g of carbohydrates\u003c\/strong\u003e. Eat the whole bar for a full 40g hit, or split it and save half for later. It's a small detail that makes a real difference when you're managing fuel on the move.\u003c\/p\u003e\u003ch2\u003eClean Ingredients. Real Texture.\u003c\/h2\u003e\u003cp\u003eOats. Rice. A short, honest ingredient list. No artificial colours, flavours, or preservatives. The firm, chewy texture is intentional — it's a sensory break from liquid and gel fuels, and it's easy to eat even during lower-intensity efforts or transitions.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e40g carbohydrates per bar from oats and rice\u003c\/li\u003e\n\u003cli\u003ePre-cut into 2 × 20g halves for flexible dosing\u003c\/li\u003e\n\u003cli\u003eIntegrates seamlessly into the Maurten modular fuelling system\u003c\/li\u003e\n\u003cli\u003eIdeal for preloading, mid-training snacking, and recovery transitions\u003c\/li\u003e\n\u003cli\u003eNo artificial colours, flavours, or preservatives\u003c\/li\u003e\n\u003cli\u003eChewable texture — a satisfying alternative to gels and drinks\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eUse before training or racing as a carbohydrate preload, or during lower-intensity efforts and transitions when solid food is easier to manage. Pair with Maurten Drink Mix 160 or Gel 100 to build a complete, calculated fuelling plan across your session.\u003c\/p\u003e","brand":"Maurten","offers":[{"title":"Default Title","offer_id":53279001641144,"sku":"29980","price":70.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0023\/1109\/4336\/files\/wpk8vo4m.png?v=1775683887"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0023\/1109\/4336\/collections\/zvuiu5e9.png?v=1775684301","url":"https:\/\/xciter.co.za\/collections\/maurten.oembed","provider":"Xciter Sports Apparel","version":"1.0","type":"link"}